Regulatory Focus Theory:

Regulatory Focus Theory, Trust, and Privacy Concern

Relationship marketing typically requires organizations to continually collect customer information. Two distinct approaches coexist to encourage customers to disclose information: reducing privacy concern and building trust, which in the past have been examined in isolation. In the present study, regulatory focus theory is used to integrate both approaches and examine their distinct response b...

Regulatory focus theory and the entrepreneurial process

Regulatory focus theory delineates how people engage in self-regulation, the process of bringing oneself into alignment with one’s standards and goals. At any given point in time, people may engage in self-regulation with a promotion focus or a prevention focus. When promotion-focused, people’s growth and advancement needs motivate them to try to bring themselves into alignment with their ideal...

Anxiety, self-discrepancy, and regulatory focus theory: acculturation matters.

Previous research has found that Asians (vs. Caucasians) exhibit higher levels of ought and undesired self-discrepancies and prevention focus, all of which have been linked with anxiety. We examined these ethnic differences in the context of acculturation. Participants (N=155) completed two sessions scheduled a week apart. In Session 1, participants completed a computer task to measure self-dis...

When does One Weight Threats more? An Integration of Regulatory Focus Theory and Protection Motivation Theory

Regulatory Focus and Romantic Alternatives

Romantic Alternatives 320 Commitment and Romantic Alternatives 320 Regulatory Focus theory: Promotionand Prevention Motivations 321 Do Promotion-Focused and Prevention-Focused individuals Differ in their Romantic Standards? 323 Study 1: Regulatory Focus and Self-ReportedAttention to and Pursuitof Romantic Alternatives 324 Study 2: Regulatory Focus and Consideration of Alternatives to an Establi...